pampers

pooper heroes

Working in collaboration with Reddit and Illo Agency, we created two animated ads to promote Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of reddit contributors.

It was a joy to develop such a fun and action packed concept, pulling in retro gaming and cartoon references which all added to the overall appeal and nostalgic impact of the piece.

Pampers Poooweeeerrr!